Since becoming the new owner of the Scottsdale National Golf Club, Bob Parsons has been busy coming up with ways to improve the club. He related his plans to extensively change the club’s appearance and way of operating in a recent letter to current members. Among the most major changes that he has planned for the Scottsdale National Golf Club is a complete overhaul of holes 15 through 18. These last four holes will be relocated and redesigned to provide enhanced playability and more breathtaking scenery.
Other improvements include better golf carts, more restrooms and amenities and higher quality service. All of these changes would require the club to be shut down entirely for a total of six months. Meanwhile, monthly dues will continue for members in order to fund the renovation. Members can expect their investment to be rewarded with a better, more luxurious club experience.
Sound fair enough, right? But this is where things get a little more bizarre. Along with an enhanced design, Parsons will be introducing some unprecedented policies to Scottsdale National Golf Club regarding club usage. In his letter, Parsons relayed a hearty complaint that those who are currently using the course the most aren’t fully utilizing the facilities that the club offers that may cost a little extra. In other words, they aren’t paying their fair share to support the club.
To combat this, the new owner plans to implement $100 service fee—on top of monthly dues—to be paid for everyday a member plays the course. In addition, members will only be allowed to play 30 days out of the year without bringing a guest. Those who regularly invite guests will be allowed to play more often. Under this new policy, the Scottsdale National Golf Club will rely heavily on guest play to generate the bulk of its revenue. Extended family guests will be able to play for a fee of $190, while all other guests can play for $200.
Parsons has all but encouraged members who dislike the changes to resign their memberships, offering to refund the full membership price paid for those who wish to leave the club. The GoDaddy founder hopes to increase the club’s prestige and usher in a more exclusive roster of players. Whether his new policies will bode well for the club or scare away the membership in its entirety, only time will tell.
Call us today at (602) 791-0536 to learn more about golf clubs in the Troon area or if you would like to arrange a personal tour of Troon homes.
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